Since 2000, its cultivation has increased due to its high field yield and paddy yield. It has gained significant importance in the market due to its ability to make good rice and its grain resemblance to Basmati rice. It is preferred for mass consumption due to its economic value and its ability to retain its texture when reheated. Reis offers customers high-quality, standard, and locally produced Osmancık rice, which is known for its excellent rice cooking properties. It is cultivated in the Ipsala region.